Seminarios

The Future of Consumer Profiling and of Commercial Communications

April 22, 2024 - 9:30 to 17:00


Roma Tre University – Law Department – Via Ostiense 159
Second Floor – Conference Room 278

Digital communications systems have become the most common medium to collect data on consumer habits and to promote goods and services. Over the last decade not only have we moved from person-to-machine data to Internet-of-Things, but neurosciences and artificial intelligence are now growingly used to profile individuals, predict their behaviour, nudge them towards certain choices.

The relations between data companies and their business users are becoming increasingly complex and, in the EU, extremely regulated with a continuous overlapping of provisions in the field of data protection, consumer protection, competition, new digital technologies and infrastructures.

The Seminar wishes to investigate some of the many outstanding issues, profiting of the extremely rich experience developed over the last years in the countries which are represented in the South EU Google Data Governance Chair.


Documents

Data protection, consumer protection, competition intersection: a very curious case
Using AI to protect Online Gamblers
The future of consumer profiling and of commercial communications
The future of consumer profiling and of commercial communications (calabró)
Bounded rationality of consumer and neuromarketing: Looking for an effective regulation
Neuroscience, Artificial Intelligence and Consumer Protection
Recommender systems
The growing relevance of fairness in the future of commercial communications
Dynamic targeting as a service: when consumer profiling is friend of data protection

Agenda

Opening Session

10.00 - 10.30
Vincenzo Zeno-Zencovich, , Professor of Comparative Law – Roma Tre University
Andrea Stazi, , Regulatory Affairs Lead South Europe, Google

Keynote Speeches

10.30 - 11.30
Guido Scorza, , Member of the Italian Data Protection Authority
Giovanni Calabrò, , Chief of Staff of the Italian Competition Authority

Morning Session

11.30 - 13.00
Tomás de la Quadra Salcedo, , Professor of Administrative Law, University Carlos III – Madrid
Neuroscience, Artificial Intelligence and Consumer Protection
Maria da Graça Canto Moniz, , South EU Google Data Governance Chair – Nova School of Law - Lisbon
The growing relevance of fairness in the future of commercial communications

Afternoon Session

14.00 - 16.30
Sandra Passinhas,, Professor, Coimbra University
Recommender systems: from a disputable market to consumer protection
Georgios Yannopoulos,, Associate Professor of IT Law and Legal Informatics – University of Athens
Using AI to protect online gamblers
Luca Bolognini,, Istituto Italiano per la Privacy
Dynamic targeting as a service: when consumer profiling is friend of data protection
Franco Trubiani, , Università Parthenope, Naples
Bounded Rationality of Consumer and Neuromarketing: Looking for an Effective Regulation

Closing Remarks

16.30
José Luis Piñar, , Professor of Administrative Law – CEU-San Pablo University - Madrid

The South EU Google Data Governance Chair focuses on scientific reflection and research in the academic field on Data Governance in the context of European countries. The Chair analyzes the challenges of Law and Data Governance in areas such as Big Data, Data Driven Innovation, Artificial Intelligence and International Flows of Personal Data.